Performance marketing
for brands ready to scale
Helping wellness, healthcare, and lifestyle brands grow through strategic paid media.
A collaborative, personalized approach that feels like an extension of your team.
I'm a performance marketing consultant with 10+ years of experience helping wellness, healthcare, and lifestyle brands grow through thoughtful, results-driven marketing.
My experience spans agency and in-house roles, from managing multimillion-dollar media budgets to building and scaling paid media strategies for emerging DTC brands. I specialize in connecting audience insights, creative strategy, and paid media to drive meaningful, sustainable growth.
Through JPF Studio, I partner directly with brands to develop full-funnel strategies, uncover growth opportunities, and turn insights into measurable results. I bring the strategic perspective of an experienced marketing partner with the agility and attention of a boutique consultancy.
Hi, I’m Jenna.
How I Help Brands Grow
From strategy to execution, I help brands connect the dots between paid media, creative, and business growth.
01/
Developing full-funnel paid media strategies that accelerate new customer acquisition, strengthen customer retention, and drive sustainable revenue growth. From audience development and channel strategy to budget allocation and performance forecasting, I align marketing investments with broader business objectives.
Paid Media & Growth Strategy
02/
Bringing together consumer insights, compelling messaging, and data-driven creative testing to build campaigns that resonate and convert. I identify high-impact creative opportunities, develop structured testing strategies, and use performance insights to continuously refine messaging and improve results.
Creative Strategy & Testing
Managing and scaling paid social and search campaigns with a focus on efficiency, profitability, and long-term growth. Through hands-on media buying, continuous optimization, and clear performance reporting, I help brands understand where to invest, what's driving results, and where the next opportunity lies.
03/
Media Buying & Performance
Let’s work together
Whether you're launching your first campaign or ready to scale what's already working, I'd love to hear about it. Tell me about your brand and what you're looking to achieve.